Transformational is a buzz word used by a lot of retreat leaders and experts to describe a type of retreat that is meant for change. Honestly, when I hear transformational retreat, all I can think about is the effort involved. A transformational retreat just seems like a lot of work.
But sometimes, change is needed. When you're stuck in life, that's hard. It's like trying to move forward in a bowl full of molasses. It actually can be quite painful to be stuck.
I'd like to share that I have been stuck for the last 10 years. You see, I have this retreat business that I could never explain well. Anytime someone would ask me, "what do you do?", I would fumble trying to figure out what to say.
My retreat business journey started as a venue owner and then moved onto marketing other retreats with the Scrapbook and Quilt Retreat Directories. The part that I was stuck on was the name of my business. I've had 3 business names that honestly never felt right and that's is how I was stuck. I wasn't clear which resulted in not being confident.
Recently, I was on a solo overnight retreat to my vacation rental property and on the car ride, I was listening to a podcast. I was so inspired by the woman being interviewed that I finally got an epiphany. The name for my business that I so desired to have for a very long time finally came to me.
I'm thrilled to announce that the scrapbook, quilting, and the new women's retreat directory will all be under a new brand, Retreat & Co.
I can't tell you how good this feels to finally figure this out. I now feel like I'm out of this bowl of molasses and running forward into glorious white space where I can let my ideas flow.
My mission is to continue promoting retreats and help others to retreat often without feeling guilty, plus, have a lot of fun along the way!
Are you feeling stuck at the moment? I would love to hear in the comments below. Please stay tuned for more inspiration to come with the new Retreat & Co. brand.
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3 Steps To Building A Retreat Business That You Love
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